The business model description includes all organizational aspects that are relevant for the solution and that can be influenced by the solution, and it provides the framework for the process structure and organizational structure. It is based on the elements of the business model of an organization, reinforces the holistic view of the organization, and encompasses a selection of components such as customer segmentation and customer relationships.

The content is strongly influenced by the project and the approach as well as the core organization.

1. Customer segments
2. Value propositions
3. Channels
4. 1. Communication channels
   2. Distribution channels
   3. Sales channels
5. Customer relationships
6. Key activities on
7. 1. Value propositions
   2. Markets
   3. Customer relationships
8. Key resources
9. 1. Physical
   2. Financial
   3. Intellectual
   4. Personnel
10. Key partnerships
11. Revenue sources
12. Cost structure
13. 1. Cost-oriented business model
    2. Value-oriented business model