Manage and inform stakeholders
Purpose
Stakeholders are identified, contacted, gained for the project, their basic interests analyzed, and measures defined to ensure the project's success. Informing stakeholders ensures the institutionalized flow of information between the project and its environment. Informing stakeholders also includes project marketing.
Basic idea
The project manager and the project sponsor identify and analyze all persons or groups who have a legitimate interest in the course of the project or for whom it is important, due to their interests, how the future solution will work. The interests, expectations, and objectives of these affected stakeholders are compiled, analyzed, and examined for possible discrepancies and conflicts. To increase the chances of success, identified discrepancies or conflicts must be resolved as far as possible. If necessary, decision-making processes are planned and decisions are prepared.
The communication objectives and communication measures are planned and/or carried out, and their impact is regularly reviewed. Communication takes target groups and stakeholder interests into account.
HERMES specific
The task is in principle the responsibility of the project manager. It is defined for each project in the project management plan.
The project manager compiles the stakeholder list together with the project sponsor and the stakeholder interests together with the user representative.
The identification of stakeholders including the stakeholder list and stakeholder interests are created for the first time in the initiation phase and are continually pursued over the course of the project.
The institutionalized information flow is defined in the communication plan as part of the project management plan.
Activities
- Determine framework conditions and specifications for communication.
- Identify and analyze stakeholders, compile and update stakeholder list and stakeholder interests.
- Identify suitable stakeholders as potential project committee members and propose them to the project sponsor.
- Continuously manage stakeholders.
- Continuously inform project sponsor, user representative, and other authorized stakeholders.
- Define communication objectives, plan communication measures, and coordinate them with the project sponsor. Implement measures and measure impact. Continually update the communication plan in the project management plan.
- Create decision planning, coordinate it with the project sponsor, and integrate it into communication planning.